Me and my team, James Taylor and Alex Blomely pitched to brand the largest student run broadcast event,Rave on air, and won!
After coming up with the brand DNA; Unity, Individuality, and Aspiration, we needed to generate a logo. This logo concept needed to be a creative springboard that would encapsulate the brand DNA.
The branding theme we decided have on for Rave on Air is "Patchwork". This is a metaphorical solution to representing the work of the students individually, as well as Rave on Air as a whole.
After coming up with the brand DNA; Unity, Individuality, and Aspiration, we needed to generate a logo. This logo concept needed to be a creative springboard that would encapsulate the brand DNA.
The branding theme we decided have on for Rave on Air is "Patchwork". This is a metaphorical solution to representing the work of the students individually, as well as Rave on Air as a whole.
From these initial ideas, here are some preliminary logo designs that we developed, but did not proceed with:
