PROMAX

At the beginning of the summer I entered the  PROMAX competition, the brief was to create an advertising campaign that heightens awareness of the Alzheimer's Society. The restrictions I had to abide by were that it had to be within the current company branding guidelines and I had to create a marque and slogan to engage the general public.

Although I didn't win the competition, I got a personal e-mail from one of the judges saying I was in the final top three. This was one of those e-mails I was grateful to receive, but it must have taken me a few days to digest the frustration that came along with it!

Here are just a few slides from my final presentation.
The first 3 .jpg's are poster campaigs, then the next 3 are web banners, and the final 3 are storyboards for television adverts.

(Click to enlarge).