Channel 1's theme is "perspective" and the idea of seeing things from a fresh perspective. Channel 2's theme is all about "breaking boundaries" and going on an adventure.
22.2.09
Rave on Air Logo
Indeed that statement "Less is more" can be true. |
Me and the the other two people I'm working with to brand Rave on Air 2009 are James Taylor and Alex Blomely. We have realised we don't need to over somplicate the logo, as it can be extended and explored within the rest of that brand.
If you'd like to get a full understanding of Rave on Air, visit the website at www.raveonair.net
(Navigate to - "people", and then, "branding" - to see a bit about each of the branding team.
Me and the the other two people I'm working with to brand Rave on Air 2009 are James Taylor and Alex Blomely. We have realised we don't need to over somplicate the logo, as it can be extended and explored within the rest of that brand.
If you'd like to get a full understanding of Rave on Air, visit the website at www.raveonair.net
(Navigate to - "people", and then, "branding" - to see a bit about each of the branding team.
21.2.09
Rave on Air initial ideas.
Me and my team, James Taylor and Alex Blomely pitched to brand the largest student run broadcast event,Rave on air, and won!
After coming up with the brand DNA; Unity, Individuality, and Aspiration, we needed to generate a logo. This logo concept needed to be a creative springboard that would encapsulate the brand DNA.
The branding theme we decided have on for Rave on Air is "Patchwork". This is a metaphorical solution to representing the work of the students individually, as well as Rave on Air as a whole.
After coming up with the brand DNA; Unity, Individuality, and Aspiration, we needed to generate a logo. This logo concept needed to be a creative springboard that would encapsulate the brand DNA.
The branding theme we decided have on for Rave on Air is "Patchwork". This is a metaphorical solution to representing the work of the students individually, as well as Rave on Air as a whole.
From these initial ideas, here are some preliminary logo designs that we developed, but did not proceed with:
10.2.09
Video experiment
I've been wanting to ply around with shooting footage and compositing animation over the top of it. So here's my first attempt. I shot the fotage of the burlesque dancer in a theater in Battersea. I then added various odds and ends that I feel represent the mood and style of the dancer.
9.2.09
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